grow its business through the Internet and ICT?
this exercise is to explain that the Agency for the Promotion of Internet and Mobile will work in Togo, through a training workshop that will hold the place for entrepreneurs and content developers Togo.
We must try to develop the Internet on the continent and work with developers so that there is more to African content on the Net.
So, a work capacity building techniques to show developers how to put content online, and then trigger a "business model" behind that content. For this, it must meet three key players that are owners of content (including journalists), contractors and developers.
must prepare the environment so that Africans are present online, a prerequisite for profit. The recipe is to be present on the Internet, be useful to many people as possible to reap the rewards later. Conditions which, for now, does not exist in Africa. In Senegal, for example, even if the bandwidth is sufficiently developed and that the Internet is cheaper compared to other African countries, the number of users is low and there is very little content that specifically address their needs everyday.
Being first up on the net!
For African entrepreneurs, it will, therefore, to reach people in areas that directly affect them, they are willing to pay to use a number of services. In fact, there are several ways to earn money through the web.
The most common way is online advertising. Another very popular in developed countries is to create online services partly free, partly pay. There are also online sales combined with a delivery system.
For now, it is only with the banners inserted into the sites, participants in the workshop that local developers are making money "per click".
should go further. Able to order food, get an address or an administrative document on the Internet, for example. But for this it must first and foremost be on the Net.
Roger Kpakoté
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